About Carter & George
Elite physiotherapy. Personal care. Lasting results. Carter & George was founded with a simple belief: everyone deserves access to the same high-quality care trusted by elite athletes.
Established in 2018 by England rugby international Jamie George and specialist physiotherapist Rhys Carter, we combine world-class clinical expertise with a genuinely personal approach to treatment. Today, with clinics across the UK and a growing multidisciplinary team, we help people move better, recover faster and perform at their best - whatever their goals.
Led by experience. Driven by care.
Meet our Co-Founders. Together, they have built a team that shares a passion for high standards, continuous learning and exceptional patient care.
Jamie George
Co-founder
Jamie George is a Professional Rugby Player for Saracens, England and The British & Irish Lions. Jamie is passionate about bringing the level of healthcare he experiences as an athlete, back to the community.
Rhys Carter
Co-Founder
Rhys is the co-founder and director of The Carter & George Practice. Alongside his business partner, Jamie, he envisioned creating a network of clinics that would make elite healthcare accessible to everyone. From the beginning, their goal was to bui...
What we believe
At Carter & George, we believe:
Every body is different.
Treatment should never be one size fits all.
Understanding the root cause matters.
We don't believe in just treating your symptoms.
Education empowers recovery.
Informed patients get better outcomes.
Movement is medicine.
When guided properly and progressively.
Having spent years immersed in elite sport, Jamie and Rhys saw first-hand the difference that outstanding physiotherapy and rehabilitation can make; not just to performance, but to long-term health and wellbeing. They also saw a gap. Too often, that level of care was reserved for professional athletes, while everyday patients were left with rushed appointments, generic treatment plans and inconsistent outcomes. Carter & George was created to change that. From the very beginning, our mission has been clear: to deliver expert, evidence-based physiotherapy that is tailored to the individual and accessible to all.