Carter & George Launches Reformer Pilates in Hertford

Carter & George is excited to announce the launch of Reformer by Carter & George, a new Reformer Pilates studio opening in Hertford this June.

The launch marks an exciting new chapter for the business, expanding beyond physiotherapy and sports medicine to offer a clinically-informed approach to Pilates, movement, strength and long-term wellbeing.

Known for its physiotherapy, rehabilitation and wellbeing across 17 clinics in the UK, Carter & George has built its reputation on helping people recover from injury, move better and perform at their best. Reformer Pilates is a natural extension of that philosophy, providing clients with a structured and sustainable way to continue building strength, mobility and confidence long after treatment ends.

Why Reformer Pilates?

At Carter & George, we regularly see people achieve great results through treatment and rehabilitation, only to struggle with consistency once they leave the clinic.

Reformer Pilates helps bridge that gap.

Using specialised reformer machines, sessions are designed to improve strength, control, mobility and movement quality in a low-impact environment. Whether you're recovering from injury, returning to exercise, looking to improve athletic performance or simply wanting to move and feel better, Reformer Pilates offers a highly effective way to support your long-term health.

Unlike traditional fitness classes, Reformer Pilates focuses on controlled movement, progressive strength building and body awareness, making it suitable for a wide range of ages, abilities and goals.

A Clinically-Informed Approach

What makes Reformer by Carter & George different is its foundation.

Built on years of experience in physiotherapy, rehabilitation and wellbeing, the studio has been designed to support real people with real goals.

Sessions are intentionally small, with a maximum of six people per class, allowing instructors to provide guidance, support and individual attention throughout each session.

The focus is not simply on exercise, but on helping people build sustainable habits and long-term results.

As Jamie George explains:

We've always wanted Carter & George to be more than just a physio clinic," said George.

"The idea has been to create a space where people can not only recover from injury, but continue to build strength, move better and look after their bodies long-term. Expanding into Pilates is a natural next step for us. It fits perfectly with how we already work with clients; structured, consistent, and focused on real results.

Reformer Pilates in Hertford

The new studio will be based in Hertford and will initially offer more than 40 classes per week across mornings, evenings and weekends.

The timetable has been designed to fit around busy lifestyles, making it easier for members to build consistency and make Pilates part of their routine.

With small class sizes and limited memberships available, the studio aims to create a premium training environment that combines expert coaching with a welcoming community feel.

Founding Memberships Now Available

To celebrate the launch, Carter & George has released a limited number of Founding Memberships, and an Intro Pack, available to purchase until 28th June.

Looking Ahead

While the initial launch will take place in Hertford, Carter & George continues to progress plans for its future Welwyn Garden City studio, which will be opening late summer, as part of its ongoing growth across Hertfordshire.

The launch of Reformer Pilates represents a significant milestone for the business and reflects a broader commitment to helping people not only recover from injury, but build strength, resilience and confidence for life.